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AuthorMark Blackwell

Mark Blackwell founded Arkaro in 2016 following a career in organisations both large and small, covering a wide range of industries including animal health, specialty chemicals, advanced materials, food, and feed ingredients. 13 years at DuPont included 8 years of consulting roles across multiple businesses. Expertise included Six Sigma, Integrated Business Planning, Product Line Management and Business Productivity. At this time Mark worked with Pete as the ideas forming Emergent Approach to Strategy™ were developed. More recently Mark has provided feedback on the book prior to publication and is the first affiliated partner to deliver the Emergent Approach to Strategy™- Mark is based in the Geneva, Switzerland area.

What can starlings teach us about business strategy?

There is no leader as the starling’s swarm. There is no command-and-control structure to direct the group. Indeed, it turns out that it is the very opposite with extremely decentralised decision-making. Whilst there maybe thousands of birds flying together, each starling notes the actions of up to seven neighbours.