Francesc Güell

Extensive experience as executive, CEO, and board member in international chemical and pharmaceutical companies, Goldschmidt, Wico ODG, Schering Pharma, Rewo Chemische Werk, and H.Q. Houghton.

Since 2001, as a consultant associated to international groups, (Oliver Wight, Delos Partnership, Cinergence), I have presented courses and provided support to executives and companies in topics as innovation and performance improvement , strategy, project and change management, process improvement, operational excellence, knowledge management and integration.

Currently I write, design and present courses and workshops on the above topics and collaborate with companies and associations. I also collaborate with Esade Alumni Social in consulting and support projects for third sector entities.

During my time as executive, I worked as CEO of Witco ODG Europe, member of the Steering Committee of Witco GmbH, member of the Global Business Team of Witco ODG (USA) and general manager of Witco Spain. From Steinau, Hessen (Germany), managed Witco ODG’s activities in Europe and implemented an operational excellence project to 4 European plants.

As Managing director of Goldschmidt Spain we group the activities of two companies to form the new Degussa.

Previously, as CEO of Witco Spain, we expanded the capacity of the Granollers plant, (Barcelona), implementing distributed control systems in operations (DCS), a new management system (ERP) and grouped different business units in one company, with a new strategy.

As CEO of Rewo Química and managing director of the chemical division of Schering Spain, we built the new surfactants and chemical specialties plant in Granollers (Barcelona), opened in 1987.

In Hispano Química Houghton I was responsible for the ​​surfactants business and build an export division, consolidating an international business based on chemical specialties for metal, textile, leather tanning, detergents and other industries.

Member member of ACCID and their Intangibles Commission. Founding partner of the Integral Management Forum. I was president of the Organizing Committee of the Cesio 1996 world congress in Barcelona and vice president of the Spanish Surfactants Association (AEPSAT).

My formal education is in chemical engineering UPC, and postgraduate in Esade business management. Master in knowledge management at ICT-UPC 2.002.

I participated in numerous programs, seminars and courses at ESADE, IESE, EADA, APD, and the MCE (Management Center Europe) in Brussels.

Mark Blackwell


Mark Blackwell founded Arkaro in 2016 following a career in organisations both large and small, covering a wide range of industries including animal health, specialty chemicals, advanced materials, food, and feed ingredients. 

13 years at DuPont included 8 years of consulting roles across multiple businesses. Expertise included Six Sigma, Integrated Business Planning, Product Line Management and Business Productivity. At this time Mark worked with Pete as the ideas forming Emergent Approach to Strategy™ were developed. 

More recently Mark has provided feedback on the book prior to publication and is the first affiliated partner to deliver the Emergent Approach to Strategy™

Arkaro –

Dr. Peter Compo


Dr. Peter Compo, author of the Emergent Approach to Strategy™ —scientist, engineer, and corporate veteran—spent twenty-five years at E.I. DuPont in a wide range of positions in R&D, product management, supply chain leadership, and business management—including director of DuPont Display Materials and Director of Corporate Integrated Business Management.

Coupled with a background in music, Dr. Compo began to see the same adaptive patterns of innovation and successful change in all these areas.

He also saw the need for a new approach to strategy and spent seven years integrating the science of complex adaptive systems with strategy theory and practice.

The Emergent Approach to Strategy™ is the book he wished he had had at the start of his career.

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